Luke Iles' Media Blog

I Want To Break Free - Queen In Queen's music video for I Want To Break Free, released in the 1984 album 'The Works' of the classic rock genre. We can see how only the music video is filled with iconography, semiotics and representations which can encourage theories.  Firstly, Barthes theory of Semiotics is about signs and signification which are what is seen in the music video, and the meanings we attach to this. For example, this can be applied into this music video in the obvious way which is Freddie Mercury dressing in drag. The meanings that can be attached to this are that it was slowly become more acceptable to be gay or transexual at the time this song was brought out, which was a large deal to Freddie himself, since he was gay. Another example is what Freddie is doing in the music video while in drag, which is being a housewife, the meanings that can be attached to this are once again to do with the lessening stigma of the time period, since women were in...

Representation of Ethnicity Throughout the media, ethnicity is presented through the use of; stereotypes, otherness, exoticism, tokenism and whitewashing. In some adverts, the ethnic minorities are portrayed as being regular everyday people, without anything that wildly sets them apart from the crowd. However, in others, they can be portrayed as wildly extravagant which pushes the boundaries of racism. For example, in a the skittles giraffe advert, a presumably Jamaican man is portrayed both negatively and positively through the use of exoticism. In the advert, the man is seen as incredibly happy and seems to not have a care in the world; this indicates that the man is an 'uncle tom' figure. The man is on a small island in the middle of no where, and is dressed rather poorly, this portrays another stereotype of Jamaican decent, that they are normally poor, the seemingly agricultural clothing the man wears defends this point. Ethnic minorities are viewed again as wild...

My Campaign Name: Biss Slogan: 'Puts the "Smooth" in "Smoothie"' 'From concentrate, helping you concentrate' USP:  All natural sugars 1 of your 5-a-day Idea is to make you study harder without damaging the brain On every can there is a code for a study page on websites The campaign is mainly for teenagers and young adults as a way of keeping them hydrated and energised during times of stress and bulk revision. The campaign looks to persuade people to buy the product using a concept that they can all relate to - stress relief. What sets the product apart from the competition is that unlike others like it, it contains natural fruit juices and is healthy for the body and the brain. There are different flavours to the product to create various choices. These may include: Orange, Berry (Strawberry, Raspberry, Blueberry) and Tropical (Mango, Pineapple, Banana, Kiwi, PAssion Fruit). These fruits all not only help the...

Representations of Gender Both men and women are presented stereotypically across the media, I will be exploring how both genders are represented and how this can effect the audiences view on a product. The Big Bang Theory The TV show 'The Big Bang Theory' explores the gender stereotype which is the nerd. The group of four; Leonard, Sheldon, Howard an Rajesh follow almost every hollywood stereotype about geeks and nerds there are, all being unconventionally handsome, athletic or confident. They all have different personality quirks and anxieties that effect their day-to-day life. The four main characters are written to be likeable but at the same time, are all incredibly misogynistic. Howard is a very clear pervert, but his heart of gold covers this up, making it seem more funny, rather than offensive. In the first few seasons he very obviously stalks, harasses, objectifies and attempts to trick countless women so that they will sleep with him, as well as talking abou...

Representations in Media There are various forms of representations in the media. The majority of these can be viewed as stereotypical, offensive or biased. The reason for this is the difference in cultures and the way people see certain images. There are also various platforms that these can be seen on print media, for example newspapers and magazines, or moving images, like movies and TV shows. Many platforms have their own websites that they can be viewed on, newspaper websites like 'The Guardian' and video websites like 'YouTube'. 'YouTube' is one of the biggest video platforms, that holds millions of videos, of all genres. This offers a larger variety, which has made youtube so popular, pushing its brand recognition further, making everyone aware of the website.