Skip to main content

Theories

I Want To Break Free - Queen

In Queen's music video for I Want To Break Free, released in the 1984 album 'The Works' of the classic rock genre. We can see how only the music video is filled with iconography, semiotics and representations which can encourage theories. 

Firstly, Barthes theory of Semiotics is about signs and signification which are what is seen in the music video, and the meanings we attach to this. For example, this can be applied into this music video in the obvious way which is Freddie Mercury dressing in drag. The meanings that can be attached to this are that it was slowly become more acceptable to be gay or transexual at the time this song was brought out, which was a large deal to Freddie himself, since he was gay. Another example is what Freddie is doing in the music video while in drag, which is being a housewife, the meanings that can be attached to this are once again to do with the lessening stigma of the time period, since women were in more careers, rather than housewives, although still a high amount compared to today. Both of these points can be a reference to the lyrics in the song, being "I want to break free".

Secondly, Gauntletts theory of Identity, which follows the ideas of 'pick and mix'. The theory refers to identities in the media always being constructed by tools from the media. Peoples identity could be influenced by this music video through the same points made about the semiotic theory. Freddie being dressed as a woman and doing the jobs of a housewife in an ironic way can show the female audience that they don't have to be housewives, and can pursue careers outside of part time jobs. As well as showing the entire audience that they can be who they want to be, and what at an earlier time would have effected Freddies star persona negatively, has made his band more popular and encouraged the LGBT community to be themselves.

Comments

Popular posts from this blog

Representation of Ethnicity

Representation of Ethnicity Throughout the media, ethnicity is presented through the use of; stereotypes, otherness, exoticism, tokenism and whitewashing. In some adverts, the ethnic minorities are portrayed as being regular everyday people, without anything that wildly sets them apart from the crowd. However, in others, they can be portrayed as wildly extravagant which pushes the boundaries of racism. For example, in a the skittles giraffe advert, a presumably Jamaican man is portrayed both negatively and positively through the use of exoticism. In the advert, the man is seen as incredibly happy and seems to not have a care in the world; this indicates that the man is an 'uncle tom' figure. The man is on a small island in the middle of no where, and is dressed rather poorly, this portrays another stereotype of Jamaican decent, that they are normally poor, the seemingly agricultural clothing the man wears defends this point. Ethnic minorities are viewed again as wild...

BBC Radio

The BBC There are two main types of radio, commercial and public radio. The BBC is an example of a commercial radio. BBC Radio 1: This radio focuses on current artists or current music. They may show older music made by current artists to try and show there work they done in previous years. they use current pop music. The host talks to the audience about the music they listen to and talk about the current big music news of the day. They are normally younger as the audience they are trying to appeal to is current youth. BBC Radio1 extra:

Half Term Advertising Campaign

My Campaign Name: Biss Slogan: 'Puts the "Smooth" in "Smoothie"' 'From concentrate, helping you concentrate' USP:  All natural sugars 1 of your 5-a-day Idea is to make you study harder without damaging the brain On every can there is a code for a study page on websites The campaign is mainly for teenagers and young adults as a way of keeping them hydrated and energised during times of stress and bulk revision. The campaign looks to persuade people to buy the product using a concept that they can all relate to - stress relief. What sets the product apart from the competition is that unlike others like it, it contains natural fruit juices and is healthy for the body and the brain. There are different flavours to the product to create various choices. These may include: Orange, Berry (Strawberry, Raspberry, Blueberry) and Tropical (Mango, Pineapple, Banana, Kiwi, PAssion Fruit). These fruits all not only help the...