Half Term Advertising Campaign

My Campaign

Name: Biss

Slogan:

• 'Puts the "Smooth" in "Smoothie"'
• 'From concentrate, helping you concentrate'

USP: 

• All natural sugars
• 1 of your 5-a-day
• Idea is to make you study harder without damaging the brain
• On every can there is a code for a study page on websites

The campaign is mainly for teenagers and young adults as a way of keeping them hydrated and energised during times of stress and bulk revision. The campaign looks to persuade people to buy the product using a concept that they can all relate to - stress relief. What sets the product apart from the competition is that unlike others like it, it contains natural fruit juices and is healthy for the body and the brain. There are different flavours to the product to create various choices. These may include: Orange, Berry (Strawberry, Raspberry, Blueberry) and Tropical (Mango, Pineapple, Banana, Kiwi, PAssion Fruit). These fruits all not only help the brain, but contain essential vitamins and minerals to help the body.

The image could be of a teenager sitting in their room surrounded by books, paper and a laptop. The background could be dark which contrast with their face, which will be it lit up due to the person having a drink in their hand. At the top of the image will be one of the slogans. The slogans are humorous and give a little bit of light comedy which goes with the theme of releasing stress. It also does not explicitly say to take a break. This is to not be confused with 'Kit Kat' and to not come under scrutiny from parents if their children are not studying hard enough. What makes it different from other products of a similar nature is that it is targeting a similar demographic that is often overlooked by todays society. There are always reports of an increase in stress and mental health issues amongst young people but there are not enough campaigns or products that aim to reduce and eradicate this.